if you’re an actor,
you’re a metafictional piece of shit professional eavesdropper.
unless actions aren’t shit,
in which case: reaction.
Crayola: Helping crazy people remember colors and realize they’re crazy for 100 years.
As scientists, we can subtly, or even powerfully, manipulate people’s expectations and understanding of a given question or task by using particular words in particular ways. And even better, we can predict — with no little accuracy!– the effect this is going to have on our subjects.
(Didn’t advertisers figure this out a long time ago?)